How SEO Promotes Better Business
The other day I was talking to a friend of mine
in the real estate business. She was discussing her real
estate marketing efforts of late. Among the latest techniques
and tools she had started using included using postcards
for real estate and SEO for her website.
You are probably familiar with real estate postcards,
but you may not be as familiar with SEO techniques on the web.
My friend, the real estate agent, had experienced
moderate success lately when she moved her business to the Web.
Her business however, more than doubled once she started taking
advantage of search engine optimization techniques to help boost
her site rankings.
By adopting a few simple SEO strategies, she had
dramatically increased the number of page visits she received
every day to her website. What are some key SEO strategies anyone
can adopt to achieve similar success?
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When building a website, adopt a SEO strategy. This involves
deciding which keywords you want to use to encourage visitors
to visit your site. Consider finding out the popularity of
various keywords to help you during this state.
-
Build your site following your SEO strategy. This means
incorporate SEO strategies including keyword usage into your
site when designing, rather than going back after you build
your site to add in important keywords.
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Adapt and refine your site time and time again. Sites that
do best are those that consistently adapt and modify content
and add new SEO content over time. This is important for maintaining
the highest possible profile on the Web.
Any company taking advantage of even simple SEO
strategies stands to gain significant dividends. Because of this
it is important your SEO strategy is directed rather than abstract.
Be sure you do your homework and research before
determining your SEO. This will help ensure you make rather than
lose sales on the Web!