Hi, and thanks for taking me up on my "invitation
only" to visit this insiders guide to Search Engine
The key to getting the most out of your SEPT membership
is to use all of the tools we offer, not just the auto
submitter. These tools and the following website optimization
tips will ensure your success in getting your site listed.
SEPT is a wonderful tool that can help you advance your
goals and reward you with getting your site listed, but
even the best tool isn't effective if you don't use it
Your failure to lay the proper groundwork can sabotage
your future success.
The first step is making your website search engine friendly.
Now don't be scared if you're not a web designer.
Most, if not all of these tips we're going to talk about
can be done with even a rudimentary understanding of html.
If you have a webmaster, this will be a piece of cake
for him as well.
To make your website search engine friendly,
here are some quick tips.
1) Make Sure You Use The Proper Meta-Tags:
Here's why: Proper, descriptive meta-tags tell
the search engines what your site is all about. Without
them you still might get listed, but you might end up
on page 3,005 of the search results page!
2) No Flash Pages:
Here's why: Flash is cool, but it can not be read
by any search engine. If your main page is flash only
the Search Engines will not spider your page.
3) No Frame Pages:
Here's why: Getting a search engine to correctly
spider a site built with frames is really tricky and not
for the timid at heart.
The problem is that frames just confuse the search engine
spiders, they just don't know what to do when they hit
a frames page, so most often they just go someplace else
and ignore your site.
4) Make Each Page Of Your Site "Content Specific"
Here's why: competition between today's search
engines is pretty fierce they are all looking to provide
the most relevant content for their users.
So by focusing each page of your web site on a specific
topic or theme you making. Easy for the search engines
to determine what your site is about and where they should
5) Use External Cascading Style Sheets:
Here's why: now before you get all freaked out
cascading style sheets are not something to be afraid
of. They're very easy to use and every single web site
design software give you the ability to create cascading
style sheets quickly and easily.
The advantage to using them is that they cut down on
the amount of raw HTML code that your page uses, and what
this does is in the fact causes you or and copy and text
to have a greater "weight" in the page than
the HTML code. Cascading style sheets also make for smaller
pages which means the load faster for your visitors as
6) Keep Outgoing Links Off Of Your Page To a Minimum:
Here's why: You one to the search engine spiders
to follow all the links on your homepage that lead to
other pages within your site. The idea being that your
entire site gets indexed and listed.
However some people mistakenly put links that lead outside
of their site on their main page. The danger here is that
the search engine spider will hit one of these external
outgoing links and leave your site before it's finished
indexing your complete web.
7) Make Each Page Have A Specific Content Theme:
Here's why: Much like making sure that your site
has content specific information on each page, each page
should have a specific theme that is somehow related to
the rest of the pages on your site.
For Example: If if your site was about flowers, having
page is about roses, violets, sunflowers, and orchids
is a great example of what were talking about. Each page
has content specific information about that type of "flower",
yet the web sites theme is about flowers as well.
8) Keep Your Graphics To A Minimum:
Here's why: It's and said 100 times before but
it needs said again; pictures do not sell words sell.
If your web site design consist predominantly off graphics
you're doing yourself and your visitors a huge disservice.
First, search engine spiders can read graphics, they
don't know what they are or what they're supposed to mean.
So they pretty much just ignore them and your site is
pretty much just graphics you could be ignored as well.
Secondly, even the best optimized graphics cause your
page to load slower. With over 50% of the nations still
connecting to the Internet with 28.8 bps modems, your
page load time is critical. Reduced the number of graphics
you use, can reduce your page load time.
9) Make Sure You Use The "alt-tag" For all
Of Your Graphics:
Here's why: For the graphics that you to use on
your web site make sure that you use the special "ALT
-tag" for each graphic.
This special tag was originally designed so that people
could tell from your description what the graphic was
if they had graphics turned off in their browser.
However that rarely happens these days by you should
still use the tag and here's why: first it gives you the
opportunity to add keyword phrase is to your site and
increase the keyword density. It's important to appear
make sure you use phrases and not standalone keywords
as those tend to be ignored by the search engines.
10) Trade Links With Only Sites That Are Contextually
To Your Product Or Service:
Here's why: This is a big deal. The popularity
of link to raising and its successful application cannot
be denied however search engines are getting smarter every
day and those web sites that subscribe to or follow the
link farm mentality are going to get hammered in a big
way very shortly.
The key to making a link trade strategy work for your
web site so that you gain Link popularity and increased
search engine rankings is to trade links only with other
web sites that are somehow related to the theme of your
For example, if you were a web hosting company it would
make sense to trade links with e-commerce, web design,
graphic design, software and even other web hosting companies.
It would not make sense to trade links with florists,
car dealers, online gaming sites, casinos,etc. See the
Always use the proper meta-tags on your web pages. (If
you don't know what meta-tags are, they are the basic
instructions that tell search engines what your site is
about. Meta-tags include title, description, and keywords.)
Your account with SEPT makes it easy for you to create
properly formatted meta-tags that you can quickly cut
and paste into your website.
To use the meta-tag creator just log into your account
and click on the meta-tag creator link under the tools
Here The RULES For Creating
ALL Your Web Pages:
Your Title Tag should be 60 characters long and
should include as many keywords that describe your website
as possible. Too often people waste the title tag with
the name of their company.
You've got plenty of room to brag about yourself on the
page, but it's important for the search engines to know
exactly what your site is about. The title tag is a perfect
place to start.
Your Description Tag should be no more than 180
characters long. It too should describe your site simply
and without a lot of fluff.
Using terms like, "We're #1!" is a foolish
waste of this valuable screen real estate. Instead use
as many of the keywords or key phrases as you can that
describe your site.
For example, if you sold hot sauce a poorly written description
might read like this: "We make the best tasting hot
sauce in Texas. People love the hot spicy flavor. Order
A much better description tag for hot sauce might read:
"Hot sauce made from the finest hot peppers and chilies,
and the freshest vegetables. Our Texas hot sauce is the
winner of the Texas hot sauce chili cook-off four years
running." Get the idea?
Your Keywords and the correct selection of them
can make all the difference in the world as to whether
or not you drive traffic to your website.
You want to pick keywords that not only describe your
website or your product, but also keywords that are not
being used by everyone else in your industry.
After all, it doesn't do you any good to use the keyword
hot sauce if there's 100,000 other websites also using
that keyword. Oh sure, you'll get listed, but you might
be on page 55 instead of 1-10 on the search engines.
Not to worry though, SEPT has a special keyword creator
tool that allows you to discover keywords that are actually
being used by people every day when looking for your product.
It also tells you which keywords have the most competition,
and which keywords to avoid. You can find the keyword
creator under the tools menu in your SEPT account.
For more tips on how you can get the most out of your
search engine promotion, Click Here